Website Redevelopment to Increase Engagement & Conversion Rate
Ambitions mba is a leading UG & PG admission counsellor in India. 10 Years old education firm leading the admission counselling process by providing students, colleges of there choice to study in India or abroad. Ambitions MBA tie up with multiple colleges in India and Abroad and keeps on growing.
Ambitions Career Counsellors were doing good in offline marketing and sales but not able to see good results from website.
Website was getting decent traffic but no leads.
We integrated Analytics and Heat-map to understand user journey. Found bounce rate was 80% and most of the user leaving from mobile device.
We redesigned website to make it all device responsive and made it compatible for all the browsers. It reduced bounce rate to 40% and increase form fills.
Our digital marketing service helped them to not only increase traffic and leads but also helped them to showcase more clearly to the customer about there services and how its helping community.
- Improved website layout - SEO friendly & Engaging
- Decrease bounce rate by 40%
- Increase customer engagement from 9 page to 15
- Integrated email automation for auto follow-up